Are you wondering what we are all about?

The Beginning: Liberty Jane Clothing started in January 2008 as an Ebay store with the vision of creating custom fitted fashions for American Girl Doll owners. We focus on an intense level of detail, create custom patterned outfits, use top quality fabrics, and give our customers the chance to own something rare and beautiful. We sell our outfits at auction through our Ebay store. Stuff like this…

The Birth Of Liberty Jane Patterns: In the fall of 2009 we decided to begin making our patterns available. That was a big step for us. Our reasoning was fairly simple. Although we are honored and thrilled at the high prices our outfits go for at auction, we realize there are a lot of people who won’t ever pay $100 for a doll outfit, but they would gladly buy a pattern and try to make something themselves. Our pattern site has grown to become  a legitimate publishing operation supporting a growing list of pattern publishers, and a customer base that is growing at an astounding rate.

At first we copied everyone else and said, “Our patterns are for personal use only” in other words – “don’t use them for work-from-home sewing“. But then we thought – ‘wait a minute - there are a huge number of seamstresses that can sew wonderfully, but aren’t into designing, and they’d love to use our patterns as the basis of their small business…and there are a huge number of our fans and customers that are frustrated because they can’t purchase our designs unless they want to pay over $100. They need something to buy! Why don’t we help bring the seamstresses together with the customers”?’

Liberty Jane Partners: When we began offering our patterns for work-from-home seamstresses we realized we had the opportunity to do something really cool – help small business owners. Currently there are just under 300 people [as of June 2011] that are partnering with us in this way. Our goal is simple – help them be as successful as possible.

Our Corporate Vision:

To be a loved Brand: We envision Liberty Jane as an aspirational brand that has real equity in the hearts and minds of tween girls, moms, and doll collectors. A brand that is known for trendy design.

To Inspire: We hope to inspire young and old alike to explore their passion for sewing and designing. We offer our design tips and our patterns for this reason. Our patterns are very inexpensive so that anyone can afford them. Our Youtube Design Contests are intended to make girls work hard at design – to inspire and encourage. (Okay and it helps build our brand too).

To Equip: We hope to equip seamstresses to launch their home based businesses successfully. We believe the beauty and creativity of small production seamstresses can always outperform poorly designed, mass marketed products. We would love to see a huge selection of well made, well marketed 18 inch doll clothes on Ebay and Etsy. Additionally, we’ve begun to equip seamstresses in Africa and as we grow, we’ll do this more and more.

We’re excited to be in partnership with you!

Jason & Cinnamon